Re-Engagement Campaigns
For Wholesale Banners Online, I acted as the lead for the omnichannel database marketing engine that re-engaged dormant leads. The goal is to increase pipeline generation and accelerate the sales process. Here's one example:
Methodology:
Two week, 4 touch email program from Wholesale Banners Online, supplemented with sales calls and tactile marketing.
Objectives:
Engage dormant contacts and accelerate their path-to-purchase.
Audience:
Existing leads in CRM database that have initiated some contact with Wholesale Banners Online through the quote request form.
KPI/ Results:
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Percentage of prospects engaged (open/click). RESULTS: 83.33%
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Percentage of prospects with sales meetings scheduled RESULTS:66.67%
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Percentage of prospects that converted into sales RESULTS:40.00%
Step 7: Direct sales engagement with automated email campaign
- Assigned sales rep speaks with customer over the phone, logs interactions in CRM, and follow up with emails as needed.
- Directed mail campaign with printed catalogs and physical samples begins.
- After initial contact, assigned sales rep adds the user to the following email automation workflow:
